JOHANNESBURG, SOUTH AFRICA ( Paternitytests ) 01 March 2008– easyDNA, a leading DNA paternity testing firm, has announced that it has expanded its operations into Africa through its new subsidiary in South Africa. The company has opened an administration office in Johannesburg to provide a base for promoting its portfolio of DNA testing services such as DNA Paternity Testing, DNA Relationship Testing and DNA Forensic Testing.

The company is promoting its services primarily through the dedicated website www.easydna.co.za created specifically for the South African market. A full list of the DNA tests as well as information about tests such as DNA paternity testing is available online through the website. In addition, all prices are quoted in the local currency to facilitate the ordering process. Customers can order their DNA paternity test kit directly from the website and make payments via credit card. Other payment options are also available upon request.

Commenting on this development, Sales and Marketing Director Andrew Alexander, said, ‘South Africa is our first market in Africa and so far the demand has been encouraging. We hope that as the demand increases we are able to open an office in other cities such as Cape Town, Port Elizabeth and Durban. Our tests are very competitively priced and as usual we will work hard to provide our clients with the highest levels of customer service.”

About:

easyDNA provides reliable, accurate and confidential DNA Paternity Testing, DNA Relationship Testing and DNA Forensic Testing to both the private and public sector. EasyDNA operates through a network of offices covering a wide geographic area. All testing is performed by an ISO 17025 and AABB accredited laboratory and staff have a minimum of 5 years experience dealing directly with DNA testing thereby ensuring the highest level of competence.

Contact:
easyDNA
Level 5, Amphenol Business Centre, Thanet Way, Whitstable Kent CT5 3JF
United Kingdom
Tel: +44 (0)870 4231030 Fax: +44 (0)870 4231031
Web: www.easy-dna.com
Email: info@easy-dna.com

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DNA paternity testing firm easyDNA have concluded another successful year of operations and looking forward to expanding further in 2008.

KENT, ENGLAND 14 January 2008– easyDNA, a leading DNA paternity testing firm, has announced that it has successfully concluded another year of operations having met all the targets set for 2007.
Reviewing the past year, Sales and Marketing Director, Andrew Alexander commented, “2007 was another positive year for easyDNA. We have achieved a number of milestones set at the beginning of the year. Particularly successful was the launch of our DNA testing services in new countries including Canada, Australia and New Zealand. The response there has been very good. We have also seen an increase in demand for private forensic testing, where we have managed to assist in solving some rather difficult cases.”
Commenting on 2008, Andrew further added, “We look forward to expanding our services into a number of new markets in 2008. We are also looking at a number of new products to expand further our portfolio of DNA tests available. Overriding all this, of course, is our commitment to the highest level of quality and customer satisfaction which lies at the heart of easyDNA’s service offering.”
About:
easyDNA provides reliable, accurate and confidential DNA Paternity Testing, DNA Relationship Testing and DNA Forensic Testing to both the private and public sector. EasyDNA operates through a network of offices covering a wide geographic area. All testing is performed by an ISO 17025 and AABB accredited laboratory and staff have a minimum of 5 years experience dealing directly with DNA testing thereby ensuring the highest level of competence.

DNA paternity testing firm easyDNA is experiencing an increase in demand for its DNA Forensic testing services particularly in situations involving deceased relatives.

NEW YORK, UNITED STATES 31 August 2007 – easyDNA, a leading DNA paternity testing firm, announced it had experienced an increase in demand for its forensic DNA testing services for DNA paternity and relationship testing purposes.

The company has seen an increase in the number of direct requests over the past six months for cases involving the analysis for DNA of non-standard samples. It has also been commissioned on a number of complex cases, which it has managed to complete successfully.

A spokesperson for the company said, “Typical requests include individuals who want to confirm their paternity to a dead relative and require the DNA profile of the deceased to perform a DNA Paternity test. This usually involves issues of inheritance. In such cases we advise the client what type of sample they can provide, how to take the sample and how to send it for analysis. Typically, if the death is recent, we request hair or fingernail samples. Alternatively, if the body is no longer accessible, we request personal items such as garments, stamps, envelopes and other personal items that may contain traces of DNA. However, in cases of exhumation the situation is more complex and we will require for analysis bone or teeth samples taken by a qualified professional. Whilst we always clearly state that there is not always a 100% chance of success with such samples, we are pleased to report that we have obtained some very good results with some very difficult samples. Therefore we look forward to extending our testing portfolio and providing an even better service to our clients.”

Clients who wish to discuss their case are normally advised to contact the company directly for more information. In addition, a full list of non-standard samples and estimated extraction success rates can be obtained from the company’s website http://www.easy-dna.com under the Forensics section.

DNA paternity testing firm easyDNA has expanded its operations to provide its DNA testing services in two new markets: Australia and New Zealand.

SYDNEY, AUSTRALIA 28 February 2007– easyDNA, a leading DNA paternity testing firm, has announced that in line with its global expansion strategy, it has expanded its operations into both Australia and New Zealand. The company has opened an administration office in both Sydney and Auckland to provide a base for promoting its portfolio of DNA testing and servicing the clients looking to do perform tests such as DNA Paternity Testing.

In order to service the market better, the company has established dedicated websites www.easydna.net and www.easydna.co.nz specifically for its Australian and New Zealand clients respectively. A full list of the company’s portfolio of services as well as information about each DNA test is available online. In addition, all prices are quoted in the local currency for added ease of use. Customers can order their DNA paternity test kit directly from the website and make payments via credit card.

Commenting on this development, Sales and Marketing Director Andrew Alexander, said, ‘We are pleased to be offering our services in Australia and New Zealand, especially because easyDNA is partly owned by Australian interests. These are very interesting markets for us since, unlike some other countries, awareness about DNA testing is high and widely used as a means of confirming biological relationships. We therefore need to concentrate our efforts on providing clients with the highest levels of customer service in order to differentiate ourselves from our competition.”

DNA paternity testing firm easyDNA has expanded its operations to provide its DNA testing services in Canada.

TORONTO, CANADA 1 July 2007 – easyDNA, a leading DNA paternity testing firm, has today announced it has expanded its operations into Canada. The company has opened an administration office in Toronto to further promote its portfolio of DNA testing services and provide an improved customer service experience for clients looking to perform a DNA paternity test.

This development is part of the company’s ongoing global expansion strategy and follows recent expansion into Australia, New Zealand and the United States.

The company has established a dedicated website www.easydnacanada.com specifically for its Canadian clients. Clients can find a list of the company’s portfolio of services as well as information about each DNA test. All prices are quoted in the local currency for added ease of use. Customers can order their DNA paternity test kit directly from the website and make payments via credit card.

Andrew Alexander, Sales and Marketing Director of easyDNA commenting on this development said, “We are pleased to be offering our DNA Paternity Testing services in Canada following our recent expansion into the a number of countries. We look forward to offering clients the highest levels of customer service possible which is core to providing a value added service. We understand that when doing a paternity test the client will be going through a difficult period and therefore we try and minimise the hassle of getting a DNA test as much as possible.”